A Market of Accents

Autor/in	Blommaert, Jan
Titel	A Market of Accents
Quelle	In: Language Policy, 8 (2009) 3, S.243-259 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1568-4555
DOI	10.1007/s10993-009-9131-1
Schlagwörter	Semantics; Online Courses; Educational Environment; Internet; Pronunciation Instruction; North American English; English (Second Language); Second Language Learning; Second Language Instruction; Dialects; Business Communication; Standard Spoken Usage; Global Approach; Language Attitudes + Suchen Sie Ihr Suchwort? Semantik; Online course; Online-Kurs; Lernumgebung; Pädagogische Umwelt; Schulumwelt; Ausspracheübung; Amerikanisches Englisch; English as second language; English; Second Language; Englisch als Zweitsprache; Zweitsprachenerwerb; Fremdsprachenunterricht; Dialect; Dialekt; Unternehmenskommunikation; Gesprochene Sprache; Umgangssprache; Globales Denken; Sprachverhalten
Abstract	This paper describes the cultural semantics of internet courses in American accent. Such courses are offered by corporate providers to specific groups of customers: people in search of success in the globalized business environment. The core of such courses is an order of indexicality which stresses uniformity and homogeneity, producing an invisible accent that replaces existing "foreign" (i.e. authentic, biographic) accents. It is a new form of commodified dialectology, which differs quite substantially from common state and academic attitudes towards dialects and accents. The procedures used by such private providers are instances of language policing aimed at the infinitely small stuff of language: pronunciation. They show the interplay of different institutional actors in producing language norms within a globalized environment, and they raise issues of subjectivity and agency. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10