Affective Priming with Associatively Acquired Valence

Autor/inn/en	Aguado, Luis; Pierna, Manuel; Saugar, Cristina
Titel	Affective Priming with Associatively Acquired Valence
Quelle	In: Psicologica: International Journal of Methodology and Experimental Psychology, 26 (2005) 2, S.261-279 (19 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0211-2159
Schlagwörter	Stimuli; Reaction Time; Nouns; Associative Learning; Experiments; Cues; Evaluation; Learning Processes; Spanish; Psychology; Higher Education; Foreign Countries; Statistical Analysis; Spain + Suchen Sie Ihr Suchwort? Anreizsystem; Reaktionsvermögen; Erprobung; Stichwort; Evaluierung; Learning process; Lernprozess; Spanisch; Psychologie; Hochschulbildung; Hochschulsystem; Hochschulwesen; Ausland; Statistische Analyse; Spanien
Abstract	Three experiments explored the effect of affectively congruent or incongruent primes on evaluation responses to positive or negative valenced targets (the "affective priming" effect). Experiment 1 replicated the basic affective priming effect with Spanish nouns: reaction time for evaluative responses (pleasant/unpleasant) were slower on incongruent trials, where the prime and the target were of opposed valence, than on congruent trials, where prime and target had the same valence. In Experiment 2, this congruency effect was obtained with primes that were pseudo-words that had been previously associated with symbolic positive or negative outcomes (medicinal plants or poisons). However, the effect was only obtained on trials with positive targets. In Experiment 3, the primes were positive, negative and neutral pseudo-words that had acquired valence through association with positive, negative or neutral outcomes, respectively. In this case, the congruency effect was obtained with both positive and negative targets. Evaluative responses to the targets were significantly slower on incongruent than on congruent trials. However, reaction times on trials with neutral primes did not differ significantly from reaction times on trials with either positive or negative primes. These results suggest that associative learning procedures where a neutral cue is paired with a symbolic valenced outcome confer this cue an affective valence or condition an evaluative response to it. This associatively acquired valence then affects evaluative processing of a target when the learned signal is used as a prime. However, our results do not allow a conclusion as to whether this effect is due to the facilitatory effects of congruence, the inhibitory effects of incongruency or both. (Contains 3 tables.) (As Provided).
Anmerkungen	University of Valencia. Dept. Metodologia, Facultad de Psicologia, Avda. Blasco Ibanez 21, 46010 Valencia, Spain. Tel: +34-96-386-4100; Web site: http://www.uv.es/revispsi/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10