Think "360"

Autor/in	Ramaswami, Rama
Titel	Think "360"
Quelle	In: Campus Technology, 20 (2007) 7, S.22 (3 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1553-7544
Schlagwörter	Higher Education; Administrators; Vendors; Colleges; Student Recruitment; Enrollment; Student Records; Admission (School); Alabama; Kansas + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Vendor; Anbieter; College; Hochschule; Fachhochschule; Einschulung; Schülerakte
Abstract	No longer do universities have to decide between off-the-shelf and custom programs, or between standalone constituent relationship management (CRM) applications and ERP-integrated solutions. Instead, today's mantra is "360"--an up-close, 360-degree view of student interactions. Whether the processes and technologies employed to achieve this are called constituent interaction management, e-mail management, content management, or any combination thereof, administrators are looking for systems that enable them to monitor individual interactions throughout a student's lifecycle with the institution. And the solutions universities choose rarely are traditional CRM programs that work alone or within an enterprise application; increasingly, colleges and universities are turning to third-party vendors to find more nimble programs that are highly targeted to the needs of a specific institution, department, or even course offering. The author discusses how some higher education institutions are bypassing traditional offerings in favor of targeted solutions that provide an up-close, all-encompassing view of student interactions. (ERIC).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10