Lucrative Partnerships

Autor/in	Halliday, Stephen
Titel	Lucrative Partnerships
Quelle	In: American School & University, 81 (2009) 5, S.42-44 (3 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0003-0945
Schlagwörter	Fund Raising; Marketing; Telecommunications; Partnerships in Education; Educational Finance; Higher Education; Guidelines; Information Technology + Suchen Sie Ihr Suchwort? Fundraising; Spendensammlung; Telekommunikationstechnik; Hochschulpartnerschaft; Bildungsfonds; Hochschulbildung; Hochschulsystem; Hochschulwesen; Richtlinien; Informationstechnologie
Abstract	The economic debacle of September 2008 left in its wake major economic losses at both corporate and personal finance levels. Equally disturbing, a looming economic uncertainty ensures this: fund-raisers will need to work even harder and smarter to capture dollars. Although higher-education institutions have a track record of weathering these storms better than many other non-profit organizations, fund raising will be more challenging for colleges and universities. In addition to becoming better informed about market conditions and trends affecting their development efforts, development officers and their teams need to adopt strategies that will enable their supporters to continue contributing. Affinity marketing is an effective fund-raising strategy for education institutions. In affinity marketing, a non-profit organization partners with a for-profit organization. When the non-profit or its supporters purchase a product or service from the affinity marketing partner, a portion of the proceeds from the sale are returned to the non-profit. If the product or service is an everyday item that most consumers and businesses use, the partnership can be lucrative. The benefit for the education institution? Funds that can help pay for a new athletic center, science lab, theater or high-tech classroom. Some commonly used products or services that are ideal for affinity marketing partnerships are computers, telecommunications products or services (e.g., wireless phone service, long-distance phone service, Internet service), cable television, credit cards and office supplies. This article discusses certain key traits that potential partners should demonstrate to ensure a successful affinity marketing partnership. (ERIC).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10