Are We There Yet? An Examination of Online Tailored Health Communication

Autor/inn/en	Suggs, L. Suzanne; McIntyre, Chris
Titel	Are We There Yet? An Examination of Online Tailored Health Communication
Quelle	In: Health Education & Behavior, 36 (2009) 2, S.278-288 (11 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1090-1981
DOI	10.1177/1090198107303309
Schlagwörter	Web Sites; Content Analysis; Internet; Health Behavior; Health Promotion; Physician Patient Relationship; Information Needs; Computer Mediated Communication; Health Education; Individualized Instruction; Risk; At Risk Persons; Adults + Suchen Sie Ihr Suchwort? Web-Design; Inhaltsanalyse; Health behaviour; Gesundheitsverhalten; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Arzt-Patient-Beziehung; Information need; Informationsbedürfnis; Computerkonferenz; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Individualisierender Unterricht; Risiko; Risikogruppe
Abstract	Increasingly, the Internet is playing an important role in consumer health and patient-provider communication. Seventy-three percent of American adults are now online, and 79% have searched for health information on the Internet. This study provides a baseline understanding of the extent to which health consumers are able to find tailored communication online. It describes the current behavioral focus, the channels being used to deliver the tailored content, and the level of tailoring in online-tailored communication. A content analysis of 497 health Web sites found few examples of personalized, targeted, or tailored health sites freely available online. Tailored content was provided in 13 Web sites, although 15 collected individual data. More health risk assessment (HRA) sites included tailored feedback than other topics. The patterns that emerged from the analysis demonstrate that online health users can access a number of Web sites with communication tailored to their needs. (Contains 4 tables and 1 note.) (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10