Studying the News on Public Health: How Content Analysis Supports Media Advocacy

Autor/in	Dorfman, Lori
Titel	Studying the News on Public Health: How Content Analysis Supports Media Advocacy
Quelle	In: American Journal of Health Behavior, 27 (2003), (10 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1087-3244
Schlagwörter	Public Health; Content Analysis; Advocacy; Health Promotion; Communication Strategies; News Reporting; Media Research; Program Improvement + Suchen Sie Ihr Suchwort? Gesundheitswesen; Inhaltsanalyse; Sozialanwaltschaft; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Kommunikationsstrategie; News report; Reportage; Medienforschung
Abstract	Objective: To describe how content analysis of the news assists media advocates. Methods: A description of how findings from the Berkeley Media Studies Group's research on how 2 public health issues have been portrayed in the news has informed media advocacy. Results: For media advocates, the research suggests they make themselves available to reporters, prepare spokespeople representing key stakeholders, and make data available. For reporters, the research suggests they expand sources beyond the "usual suspects," provide context in regular reporting, increase enterprise and investigative reporting, and ask better questions based on epidemiology and risk factors. Conclusion: Content analysis can help media advocates pinpoint areas for creating news to advance policy. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10