Marketing Australian Universities to Thai Students

Autor/in	Pimpa, Nattavud
Titel	Marketing Australian Universities to Thai Students
Quelle	In: Journal of Studies in International Education, 9 (2005) 2, S.137-146 (10 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1028-3153
DOI	10.1177/1028315305274857
Schlagwörter	International Education; Student Attitudes; Educational Quality; Foreign Countries; International Trade; Reputation; Access to Information; Higher Education; Individual Differences; Literature Reviews; Questionnaires; Study Abroad; Foreign Students; Motivation; Australia; Thailand + Suchen Sie Ihr Suchwort? Internationale Erziehung; Schülerverhalten; Quality of education; Bildungsqualität; Ausland; Trade; International relations; Handel; Internationale Beziehungen; Hochschulbildung; Hochschulsystem; Hochschulwesen; Individueller Unterschied; Fragebogen; Studies abroad; Auslandsstudium; psychologische; Motivation (psychologisch); Australien
Abstract	This study examines Thai students' perceptions regarding the quality of the Australian university system. Research findings reveal that (a) it is very important to maintain and safeguard the university's superior reputation, as it is the most important factor influencing Thais to choose one university over other institutions; (b) information on the university, campuses, academic courses, subjects, and services for international students should be easy to access because Thai students always look at this information as part of the quality of the institution; and (c) Thai students from different levels of education perceived the quality of international education in different ways, thus, the need for international education and the decision-making process of each group of Thai students are dissimilar. This information affords stakeholders marketing international educational institutions a better understanding of choices made by Thai students. (Contains 4 tables.) (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10