13_2_30: Experiences, Perceptions and Expectations of Retail Employment for Generation Y

Autor/inn/en	Broadbridge, Adelina M.; Maxwell, Gillian A.; Ogden, Susan M.
Titel	13_2_30: Experiences, Perceptions and Expectations of Retail Employment for Generation Y
Quelle	In: Career Development International, 12 (2007) 6, S.523-544 (22 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1362-0436
DOI	10.1108/13620430710822001
Schlagwörter	Qualitative Research; Career Development; Work Attitudes; Retailing; Foreign Countries; Expectation; Graduate Surveys; Focus Groups; Interviews; Age Differences; Age Groups; Work Experience + Suchen Sie Ihr Suchwort? Qualitative Forschung; Berufsentwicklung; Work attitude; Arbeitshaltung; Warenwirtschaft; Ausland; Expectancy; Erwartung; Interviewing; Interviewtechnik; Age; Difference; Age difference; Altersunterschied; Age grop; Altersgruppe; Employment experience; Job experience; Occupational experience; Berufserfahrung
Abstract	Purpose: The purpose of this paper is to examine Generation Y, potential graduate entrants to UK retailing, in respect of their job experiences, career perceptions and initial employment expectations. Design/methodology/approach: Utilising qualitative research methods, an exploratory study was undertaken with 33 students (all of whom fell into the category of Generation Y) from two UK universities. Findings: The study found that many of the propositions contained within the Generation Y literature were reflected among participants in relation to their future career and lifestyle aspirations. This points to the need for retailers to carefully manage graduate expectations and experiences to ensure commitment to the sector. Research limitations/implications: Being an exploratory study, the results are not generalisable to the wider population. The findings frame a future longitudinal study on the retail careers of Generation Y graduates as they move from the anticipation to the encounter stage of their career development. This will seek to further explore the implications of Generation Y values, including those relating to diversity and equality which were not raised as an issue in this preliminary study. Originality/value: The findings of this research contribute to our knowledge of the career aspirations of Generation Y. It indicates to retailers some of the future recruitment and HR practices they might adopt to meet the needs of this generation of employees. (Contains 2 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10