Literaturnachweis - Detailanzeige
| Autor/inn/en | Tao, Chen-Chao; Bucy, Erik P. |
|---|---|
| Titel | Conceptualizing Media Stimuli in Experimental Research: Psychological versus Attribute-Based Definitions |
| Quelle | In: Human Communication Research, 33 (2007) 4, S.397-426 (30 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0360-3989 |
| DOI | 10.1111/j.1468-2958.2007.00305.x |
| Schlagwörter | Stimuli; Research Methodology; Psychology; Responses; Attitudes; Models; Internet; Cognitive Processes; Media Research |
| Abstract | This paper argues for a clearer conceptualization of media stimuli in experimental research and identifies 3 issues impeding our understanding of message processing: (a) assumptions bolstered by manipulation checks about homogeneity of response to media stimuli, (b) conflation of 2 different classes of variables--media attributes and psychological states, and (c) discrepancies between the conceptual model and operational-level hypotheses used to test research questions. To provide a more comprehensive framework for investigating media effects in experimental research, we argue for a clearer conceptual separation between message attributes and user perceptions and apply a mediation model of information processing to overcome the limitations of conventional approaches. Subjected to 2 empirical tests involving the assessment of Web-based media, the model finds an increase in explained variance in each instance. (As Provided). |
| Anmerkungen | Blackwell Publishing. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8599; Fax: 781-388-8232; e-mail: customerservices@blackwellpublishing.com; Web site: http://www.blackwellpublishing.com/jnl_default.asp |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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