Assessing and Enhancing the Basic Writing Skills of Marketing Students

Autor/inn/en	Bacon, Donald R.; Anderson, Elizabeth Scott
Titel	Assessing and Enhancing the Basic Writing Skills of Marketing Students
Quelle	In: Business Communication Quarterly, 67 (2004) 4, S.443-454 (12 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1080-5699
DOI	10.1177/1080569904271083
Schlagwörter	Basic Writing; Writing Skills; Communication Skills; Writing Improvement; Undergraduate Students; Higher Education; Evaluation Methods; Computer Uses in Education; Pretests Posttests; Accountability; Student Motivation; Student Behavior; Marketing; Multiple Choice Tests; Colorado + Suchen Sie Ihr Suchwort? Writing skill; Schreibfertigkeit; Kommunikationsstil; Hochschulbildung; Hochschulsystem; Hochschulwesen; Computernutzung; Verantwortung; Schulische Motivation; Student behaviour; Schülerverhalten; Multiple choice examinations; Multiple-choice tests, Multiple-choice examinations; Multiple-Choice-Verfahren
Abstract	Employers consistently rank communication skills, in particular writing ability, among the most important skills for undergraduate business students to possess. However, improving writing skills, especially with respect to punctuation, grammar, and word choice, often requires substantial teacher time and effort. To assess and improve student writing skills in a time-efficient manner, the authors developed a computer-scored measure of students' ability to edit for writing mechanics. The authors tested the method with a pretest and posttest design and found that when students were held accountable for improvement (with 5% of the course grade dependent on improvement), there was a significant increase in students' ability to edit. Without that accountability, improvement did not occur. (Contains 2 figures and 1 table.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10