Beyond Access and Supply: Youth-Led Strategies to Captivate Young People's Interest in and Demand for Youth Programs and Opportunities

Autor/in	Saito, Rebecca N.
Titel	Beyond Access and Supply: Youth-Led Strategies to Captivate Young People's Interest in and Demand for Youth Programs and Opportunities
Quelle	In: New Directions for Youth Development, (2006) 112, S.57-74 (18 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1533-8916
DOI	10.1002/yd.193
Schlagwörter	Youth Programs; After School Programs; Participation; Opportunities; Pilot Projects; Focus Groups; Marketing; Middle School Students; High School Students; Suburbs; Rural Areas; Urban Areas; Minnesota + Suchen Sie Ihr Suchwort? Jugendsofortprogramm; After school education; After-school programs; Program; Programs; Programme; Außerschulische Jugendbildung; Programm; Teilnahme; Möglichkeit; Pilot project; Modellversuch; Pilotprojekt; Middle school; Middle schools; Student; Students; Mittelschule; Mittelstufenschule; Schüler; Schülerin; High school; High schools; Oberschule; Studentin; Einzugsbereich; Rural area; Ländlicher Raum; Urban area; Stadtregion
Abstract	Most people would probably agree that participation in quality youth programs and neighborhood-based, informal relationships and opportunities is a good thing for young people. The problem is that not nearly enough children and youth are engaged in these growth-enhancing opportunities. What can educators learn from young people about designing captivating opportunities for positive youth development? How can the unique expertise and perspectives of young people be unleashed to create effective marketing strategies to increase the interest and participation of their peers in these programs and relationships? These are the fundamental questions, the common threads that wind through the journey described in this article. The journey begins with focus groups with young people in rural, suburban, and urban communities in Minnesota, then moves to two youth community-mapping projects in which young people interviewed other youth in their community. These experiences led finally to a pilot project that moves beyond issues of supply and access to a social marketing project designed by and for young people. (Contains 1 figure, 2 table, 1 exhibit, and 12 notes.) (ERIC).
Anmerkungen	Jossey Bass. Available from John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10