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Autor/inn/enGoff, Jay W.; Lane, Jason E.
TitelBuilding a SEM Organization: The Internal Consult Approach
QuelleIn: College and University, 83 (2008) 3, S.20-27 (8 Seiten)
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN0010-0889
SchlagwörterEnrollment Management; Strategic Planning; Organizational Change; Organizational Culture; Organizational Development; Organizational Theories; Critical Path Method; Higher Education; Consultation Programs; Change Strategies; Self Evaluation (Groups)
AbstractThere is little doubt about it: Colleges and universities are reluctant to change. They are large and diffuse organizations with few clear lines of control. Yet the external environment in which colleges and universities operate is changing quickly. The changes make it essential for institutions to implement at least some aspects of strategic enrollment management (SEM) in order to develop greater institution-wide understanding of how to best respond to emerging student trends, needs, and markets. This article presents a performance concept of the "in-house consultant" model (IHC) as a means to better position the chief enrollment officer and SEM units as a campus-wide support team focused on helping campus units achieve and sustain core institutional strategic initiatives. The model represents an ideal for strategic levels of performance and professionalism. It can be used to build an organizational culture that better motivates staff and faculty collaboration, demonstrates a dedication to intelligent planning and strategy execution, promotes a stronger passion for academic and student success through shared governance, and embraces the regular use of solid analytical and data-driven skill sets to move an institution in the direction it has chosen. (Contains 1 table.) (ERIC).
AnmerkungenAmerican Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/publications/candu/index.cfm
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
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