A Message that Matters

Autor/in	Reese, Susan
Titel	A Message that Matters
Quelle	In: Techniques: Connecting Education and Careers, 82 (2007) 2, S.14-17 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1527-1803
Schlagwörter	Marketing; Career Centers; Tech Prep; Visual Aids; Biographical Inventories; Articulation (Education); Career Planning; Career Education; Career Development; School Community Relationship; College School Cooperation; Pennsylvania; South Dakota; United States; Virginia + Suchen Sie Ihr Suchwort? Berufsbildungszentrum; Dualsystem; Anschauungsmaterial; Biography; Biographies; Research; Biographie; Forschung; Biografieforschung; Biografische Methode; Biografisches Interview; Articulation; Artikulation (Ling); Artikulation; Aussprache; Karriereplanung; Arbeitslehre; Berufsentwicklung; South-Dakota; USA
Abstract	This article discusses marketing as an important tool in getting out the message that really matters about the value of career and technical education. Across the United States, a number of career tech schools are employing marketing strategies to make their communities aware of the benefits of career and technical education. One of these schools, the Arlington Career Center (ACC) in Arlington, Virginia, is using a strategy that is effective on a number of levels. A series of posters is providing information on the career center and its programs, but what makes the posters such an effective marketing tool is that they are more than simply informational. The posters are artistic and eye-catching, and each one spotlights an individual student success story--a success story that is due in large part to the experience the student had at the career center. The stories are compelling and demonstrate not only the skills the students acquire through career and technical education, but the inspiration such an education provides as well. (ERIC).
Anmerkungen	Association for Career and Technical Education (ACTE). 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972; Tel: 703-683-3111; Fax: 703-683-7424; Web site: http://www.acteonline.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10