Do They See What You See? Marketing to a New Generation of Child Care Buyers

Autor/in	Wassom, Julie
Titel	Do They See What You See? Marketing to a New Generation of Child Care Buyers
Quelle	In: Child Care Information Exchange, (2004) 156, S.6-8 (3 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0164-8527
Schlagwörter	Marketing; Labor; Child Care; Baby Boomers; Labor Force + Suchen Sie Ihr Suchwort? Kinderfürsorge; Kinderbetreuung; Labour force; Arbeitskraft; Erwerbsbevölkerung
Abstract	In this article, the author discusses generational differences among four generational groups in America today--Maturers, Boomers, Generation X-ers, and Millenials. She author takes a closer look at two of these groups--Boomers and Generation X-ers. The Boomers are a generational group that includes those born between 1946 and 1964. A whopping 78 million strong, Boomers are some 29% of the population and 48% of the labor force. Their size and influence has caused this group to have a major impact on media, education, politics, consumerism, and communications. Those Americans between 23 and 38 years old fall into the generational group coined Generation X by author Douglas Copeland. There are some 44 million X-ers who now make up about one third of the labor force. She also talks about marketing to multiple strategies and shares some techniques that can be used to appeal to, influence, and call to action each target generational group, such as: (1) Mix the message; (2) Mix pictures and graphics; and (3) Cut to the benefits on bullets. (ERIC).
Anmerkungen	Exchange Press, Inc. P.O. Box 3249, Redmond, WA 98073-3249. Tel: 800-221-2864; Fax: 425-867-5217; e-mail: info@ChildCareExchane.com; Web site: http://www.childcareexchange.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10