Literaturnachweis - Detailanzeige
| Autor/in | Mika, Marie |
|---|---|
| Titel | Framing the Issue: Religion, Secular Ethics and the Case of Animal Rights Mobilization |
| Quelle | In: Social Forces, 85 (2006) 2, S.915-941 (27 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0037-7732 |
| Schlagwörter | Recruitment; Focus Groups; Animals; Political Attitudes; Lobbying; Activism; Audience Analysis; Audience Response; Group Membership; Change Strategies; Consciousness Raising; Drafting; Research Methodology; Sociometric Techniques; Ethics |
| Abstract | This article addresses social movement framing, generally, and within contemporary animal rights movements specifically by conducting focus group analyses of a non-activist population. This contrasts with previous studies of recruitment that have examined the conversion process retroactively, culling data from those already involved in a cause. By soliciting the thoughts of non-activists, the efficacy of recruitment efforts and resonance of movement frames can be gauged through the reactions of those whom the movement is attempting to reach: the uninitiated. Ultimately, the question is raised: is it preferable to get noticed in a negative way or not at all? The findings constitute a cautionary tale for social movement organizations that employ incendiary language or images in their recruitment efforts. (Author). |
| Anmerkungen | University of North Carolina Press. 116 South Boundary Street, P.O. Box 2288, Chapel Hill, NC 27515-2288. Tel: 800-848-6224; Tel: 919-966-7449; Fax: 919-962-2704; e-mail: uncpress@unc.edu; Web site: http://uncpress.unc.edu/ |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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