Literaturnachweis - Detailanzeige
| Autor/in | Gueldenzoph, Lisa E. |
|---|---|
| Titel | E-Commerce Topics for Business Education: Perceptions of Employers and Educators |
| Quelle | In: Delta Pi Epsilon Journal, 48 (2006) 1, S.19-27 (9 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0011-8052 |
| Schlagwörter | Business Education; Business Education Teachers; Internet; Programming Languages; Employer Attitudes; Teacher Attitudes; Marketing; Desktop Publishing; Higher Education; Ethics; Advertising; Privacy; Business Administration; Surveys; Statistical Analysis |
| Abstract | E-commerce is a relatively new content area for business educators even though it includes a variety of business concepts such as marketing and desktop publishing. Whether developing a new course or integrating e-commerce concepts into existing courses, determining the topics that are important can be a challenge. This study sought to identify the topics that are most relevant for a university-level e-commerce course offered by a business education program. Surveys were sent to 200 business employers and 100 business educators to determine their perceptions of appropriate e-commerce topics. Findings indicated the most important topics included ethical and legal issues, advertising, privacy, and Internet security. The least important topics included programming skills such as S/MIME, SML, SGML, VBScript, ColdFusion, and XML. (Contains 2 tables.) (Author). |
| Anmerkungen | Delta Pi Epsilon, Inc. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail: dpe@ipa.net; Web site: http://www.dpe.org. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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