Literaturnachweis - Detailanzeige
| Autor/inn/en | Martino-Mcallister, Jeanne; Wessel, Maria Theresa |
|---|---|
| Titel | An Evaluation of a Social Norms Marketing Project for Tobacco Prevention with Middle, High, and College Students; Use of Funds from the Tobacco Master Settlement (Virginia) |
| Quelle | In: Journal of Drug Education, 35 (2005) 3, S.185-200 (16 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0047-2379 |
| Schlagwörter | Behavior Standards; Social Behavior; Marketing; Smoking; Prevention; Middle School Students; High School Students; College Students; Health Promotion; Evaluation Methods; Virginia |
| Abstract | The "Anti-Tobacco Media Blitz" (ATMB), a social-norms marketing program, was utilized for tobacco prevention with middle and high school students. University students assisted middle and high school students with the implementation of this campaign, which included a variety of media. Students worked in teams to design, develop, and evaluate tobacco-free messages through posters, radio, television, and peer-led activities. Evaluation of the campaign was constant and included assessment of message retention and demonstration of positive behaviors. This article discusses the procedures of this project, the five-step social norms marketing model, with emphasis on the student-centered evaluation and results. (Contains 1 figure and 6 tables.) (Author). |
| Anmerkungen | Baywood Publishing Company, Inc., 26 Austin Avenue, Box 337, Amityville, NY 11701. Tel: 800-638-7819 (Toll Free); Fax: 631-691-1770; e-mail: info@baywood.com. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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