Literaturnachweis - Detailanzeige
| Autor/in | Perna, Mark C. |
|---|---|
| Titel | Be Bold ... Be Enrollment Rich |
| Quelle | In: Techniques: Connecting Education and Careers, 79 (2004) 8, S.24-25 (3 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1527-1803 |
| Schlagwörter | Stellungnahme; Marketing; Career Education; Technical Education; Competition; Enrollment |
| Abstract | In this paper, marketing specialist Mark Perna offers advice on how career and technical schools can market themselves and their programs. To become "enrollment rich," he suggests the following: (1) develop a brand plan--something that separates your organization from competitors in the mind of the community; (2) deliver the message--the community needs to know about the facilities, programs and benefits you offer; and (3) develop strong partnerships and strategic alliances with marketing firms or printing specialists who understand the business and can help achieve goals. (ERIC). |
| Anmerkungen | Association for Career and Technical Education (ACTE) Headquarters, 1410 King Street, Alexandria, VA 22314. Tel: 703-683-3111. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
