No Rain, No Gain

Autor/in	Perna, Mark C.
Titel	No Rain, No Gain
Quelle	In: Techniques: Connecting Education and Careers, 80 (2005) 2, S.38-39 (2 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1527-1803
Schlagwörter	Stellungnahme; Marketing; Persistence; Audiences; Student Recruitment; Career Education; Technical Education; High School Students; Strategic Planning + Suchen Sie Ihr Suchwort? Ausdauer; Spectator; Zuschauer; Arbeitslehre; Technikunterricht; High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; Strategy; Planning; Strategie; Planung
Abstract	Marketing is like the rain. Some people are quickly aware of it, while others take repeated and consistent drops for quite an extended period of time before they take action. Building on the marketing principles discussed in previous issues, the next key principle to smart marketing is the "Rain Effect." The Rain Effect is the use of consistent persistence to deliver a message repeatedly to the right audience. Every message that is communicated through various channels is like a drop of falling rain. The more the message drips, the sooner it moves a viable prospect to action. Like rain, initial marketing messages are often innocuous, as each drop hits its target ... drip, drip, drip ... but eventually, if enough drops hit the target and a need exists, the student will be moved to action. The Rain Effect of consistent persistence is to smart marketing what students are to a school. Without students, programs have no value--much like a wonderful marketing plan without raindrops has no value. This article explains how to plan drips of rain and ensure that they fall on the right audience for greatest impact. (ERIC).
Anmerkungen	ACTE Headquarters, 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972 (Toll Free); Fax: 703-683-7424.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10