Literaturnachweis - Detailanzeige
| Autor/in | Lear, Bernadette A. |
|---|---|
| Titel | The Hippest History: The Detritus of Your Library's Past Can Help with Your Present-Day Marketing, Fundraising, and Professional Pride |
| Quelle | In: Library Journal, 130 (2005) 9, S.52 (2 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
| ISSN | 0363-0277 |
| Schlagwörter | Libraries; History; Marketing; Archives; Research Methodology |
| Abstract | The author of this article studies the history of libraries. Few libraries capitalize on their own organizational history, however, even though it can be, at minimum, a resource of images and factoids for everything from answering administrative questions to crafting fundraising and marketing pieces. It can also be a reservoir of professional pride and values, infusing current efforts and direction. The author shares the importance of collecting current documentation in a systematic manner. (ERIC). |
| Anmerkungen | Library Journal, 360 Park Avenue South, New York, NY 10010. Tel: 800-588-1030 (Toll Free); Web site: http://www.libraryjournal.com. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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