Literaturnachweis - Detailanzeige
Autor/inn/en | Jennings, Melody; Werbel, James D.; Power, Mark L. |
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Titel | The Impact of Benefits on Graduating Student Willingness To Accept Job Offers. |
Quelle | In: Journal of Business Communication, 40 (2003) 4, S.289-302 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0021-9436 |
Schlagwörter | Business Communication; College Graduates; Communication Research; Fringe Benefits; Higher Education; Recruitment; Student Attitudes |
Abstract | Evaluates the influence of quality of information communicated about both nontraditional and traditional benefits on the recruitment of college graduates. Examines how communicating different degrees of information influences willingness to accept a job. Finds that increasing the quality of information communicated about traditional benefits decreased the willingness to accept job offers, while increasing the quality of communication about nontraditional benefits increased students' perceived value of those benefits. (SG) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |