Literaturnachweis - Detailanzeige
Autor/inn/en | Bracken, Cheryl; Lombard, Matthew |
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Titel | Uses and Gratifications: A Classic Methodology Revisited. |
Quelle | In: New Jersey Journal of Communication, 9 (2001) 1, S.103-16 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Communication Research; Higher Education; Mass Media Use; Media Research; Newspapers; Research Methodology; Television |
Abstract | Examines uses and gratifications of college-age respondents regarding media use. Finds that (1) respondents rely on the media to fulfill basic human needs but that the media are only moderately helpful in accomplishing this; (2) respondents do not always trust the media; (3) young adults have not abandoned the newspaper; and (4) television was found particularly useful for "killing time." (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |