Literaturnachweis - Detailanzeige
Autor/in | Kelly, Kathleen S. |
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Titel | Learning the Ropes. |
Quelle | In: Currents, 24 (1998) 6, S.26-28 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Donors; Fund Raising; Goal Orientation; Higher Education; Institutional Research; Models; Objectives; Planning; Program Development; Program Evaluation; Public Relations; Theory Practice Relationship Fundraising; Spendensammlung; Zielorientierung; Zielvorstellung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Institutionelle Forschung; Analogiemodell; Goal definition; Zielsetzung; Ablaufplanung; Planungsprozess; Programmplanung; Programme evaluation; Programmevaluation; Public relation work; Öffentlichkeitsarbeit; Theorie-Praxis-Beziehung |
Abstract | A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of fund-raising efforts; and (5) stewardship of gifts. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |