Literaturnachweis - Detailanzeige
Autor/in | Hummerstone, Robert G. |
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Titel | World-Class Annual Funds. |
Quelle | In: Currents, 24 (1998) 4, S.40-45 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Alumni; Donors; Foreign Countries; Fund Raising; Higher Education; Intercultural Communication; Persuasive Discourse; Private Financial Support; Travel; Volunteers |
Abstract | Discussion of techniques for college and university fundraising among international alumni looks at targeting prospective donors and their parents, keeping prospects connected to the institution through overseas student and faculty activities and alumni volunteers, communicating the importance of philanthropy, selecting a language to use, and making the appeal. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |