Literaturnachweis - Detailanzeige
Autor/inn/en | Netherton, Robin; und weitere |
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Titel | How the Public Sees Higher Education [and] How Higher Education Is Responding. |
Quelle | In: Currents, 22 (1996) 5, S.10-14 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Stellungnahme; Change Strategies; College Administration; Educational Change; Higher Education; Public Opinion; Public Relations; School Community Relationship; Surveys |
Abstract | Two articles look at higher education public relations issues. The first reviews three studies of public opinion of higher education, undertaken through broad survey, focus groups, and a survey of civic leaders. In the second article, five college and university public relations professionals reveal their battle plans to respond to public concerns. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |