Literaturnachweis - Detailanzeige
Autor/in | Ratcliff, Gary R. |
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Titel | Uneasy Relations. |
Quelle | In: Currents, 22 (1996) 2, S.48-52 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | College Presidents; Higher Education; News Reporting; Newspapers; Public Relations; Research Universities; School Community Relationship; State Universities; Urban Areas |
Abstract | This study examined how eight metropolitan newspapers in five states covered their local public research universities in 1994. It looked at the editor's role, how competition and ownership affect coverage, how university public relations (PR) professionals are adjusting to changing coverage, how PR professionals deal with negative or unfair coverage, and how presidents can work with the press. (DB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |