Literaturnachweis - Detailanzeige
Autor/in | Kelso, Helena |
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Titel | The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions. |
Quelle | In: Australian Special Libraries, 28 (1995) 3, S.3-21 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1034-9154 |
Schlagwörter | Library Planning; Library Services; Marketing; Special Libraries; Strategic Planning; Australia |
Abstract | A survey of corporate and government libraries in Victoria, Australia, revealed that many are in favor of marketing services to their parent organizations, but in practice very few undertake formal marketing planning. Highlights elements of marketing processes in use by libraries and examines why more libraries are not preparing and implementing formal marketing plans. (Author/JKP) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |