Literaturnachweis - Detailanzeige
Autor/in | Boiarsky, Carolyn |
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Titel | The Relationship between Cultural and Rhetorical Conventions: Engaging in International Communication. |
Quelle | In: Technical Communication Quarterly, 4 (1995) 3, S.245-59 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1057-2252 |
Schlagwörter | Stellungnahme; Business Communication; Cultural Context; Global Approach; Higher Education; International Communication; Language Role; Rhetoric |
Abstract | States that understanding the relationship between culture and language has become a requisite for successful business enterprises in the developing global economy. Explains that differences in conventions can lead to readers' misinterpretation or failure to understand a message. Emphasizes that the present workforce must become sensitized to the effects of multicultural conventions. (PA) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |