Literaturnachweis - Detailanzeige
Autor/in | Grant, Anne R. |
---|---|
Titel | It's Not My School Anymore. |
Quelle | In: Currents, 20 (1994) 7, S.34-38 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Alumni; Attitudes; Change Strategies; Donors; Fund Raising; Higher Education; Institutional Advancement; Institutional Characteristics; Mergers; Organizational Change; Resistance to Change |
Abstract | When an institution changes its name, adjusts enrollment patterns, merges with another institution, or undergoes any major change affecting its identity, alumni and donors signal their feelings through their giving. Careful attention must be paid to donor perceptions. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |