Literaturnachweis - Detailanzeige
Autor/in | King, Janice |
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Titel | Marketing Literature. |
Quelle | In: Technical Communication: Journal of the Society for Technical Communication, 41 (1994) 2, S.372-74Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0049-3155 |
Schlagwörter | Advertising; Marketing; Merchandise Information; Technical Writing |
Abstract | Presents an overview of 28 different types of projects that a marketing writer may develop. Looks at customer, press, alliance, and presentations materials. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |