Literaturnachweis - Detailanzeige
Autor/in | Post, Peter |
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Titel | Help! Our Camp Enrollment Is Down. |
Quelle | In: Camping Magazine, 66 (1993) 1, S.18-21 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0740-4131 |
Schlagwörter | Leitfaden; Camping; Data Analysis; Enrollment; Institutional Advancement; Marketing; Program Development; Recruitment; Summer Programs |
Abstract | Describes a marketing plan to increase enrollment in summer camps. Includes analyzing enrollment statistics, implementing marketing strategies that focus on retaining current campers, establishing a ranking system to concentrate efforts on inquiries most likely to enroll, and analyzing the effectiveness of marketing strategies. (LP) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |