Literaturnachweis - Detailanzeige
Autor/in | Pyke, Les |
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Titel | Planning and Marketing for Educational Institutions. |
Quelle | In: Australian Journal of Adult and Community Education, 33 (1993) 2, S.94-100 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1035-0462 |
Schlagwörter | Stellungnahme; Case Studies; Educational Planning; Foreign Countries; Higher Education; Long Range Planning; Marketing; Australia |
Abstract | Explores ways in which educational institutions may undertake market research, using case studies from various educational situations. Recommends market research for long-range planning and marketing activities. (SK) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |