Literaturnachweis - Detailanzeige
Autor/in | Tuggle, C. A. |
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Titel | Film at Eleven. |
Quelle | In: Currents, 19 (1993) 5, S.32-39 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Broadcast Television; College Administration; Higher Education; Information Dissemination; News Media; Public Relations; Publicity; Videotape Recordings |
Abstract | Video news releases, prepared on campus, can be effective in gaining public relations access to television news. Each institution must determine whether it is a cost effective and appropriate strategy, then prepare thoroughly and tailor its efforts to the requirements of the medium. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |