Literaturnachweis - Detailanzeige
Autor/in | Allen, Mike |
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Titel | Determining the Persuasiveness of Message Sidedness: A Prudent Note about Utilizing Research Summaries. |
Quelle | In: Western Journal of Communication, 57 (1993) 1, S.98-103 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0193-6700 |
Schlagwörter | Stellungnahme; Communication Research; Higher Education; Interpersonal Communication; Meta Analysis; Persuasive Discourse; Research Problems |
Abstract | Responds to an analysis by D. O'Keefe (in the same issue of this journal) of a research study by the author. States that most of what O'Keefe suggests contains merit but that acceptance of the suggestions still generates a conclusion that two-sided refutational messages constitute the most persuasive form of message. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |