Literaturnachweis - Detailanzeige
Autor/inn/en | Heischmidt, Kenneth A.; Gordon, Peter |
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Titel | Rating of Marketing Publications: Impact of Accreditation and Publication History. |
Quelle | In: Journal of Education for Business, 68 (1993) 3, S.152-58Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0883-2323 |
Schlagwörter | Accreditation (Institutions); Critical Reading; Department Heads; Faculty Promotion; Higher Education; Marketing; Periodicals; Publications |
Abstract | An examination of the ratings by marketing department chairpersons of publications in marketing (n=36) found that the perceived value of publications appears to be influenced by the accreditation status of the institution. Prior publication experience of individuals also appears to have influenced their perception. (JOW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |