Literaturnachweis - Detailanzeige
Autor/in | Wassom, Julie |
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Titel | How to Be Bullish on Marketing Child Care in a Challenging Economy. |
Quelle | In: Child Care Information Exchange, (1992) 87, S.15-18 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0164-8527 |
Schlagwörter | Day Care Centers; Early Childhood Education; Enrollment Influences; Marketing; Publicity |
Abstract | Discusses factors to consider when developing marketing strategies for building enrollment in child care programs. Factors are (1) focus on a market; (2) the impression of the service that is created in customers' minds; (3) the urgency of the advertising message; (4) perceived value of the service; and (5) cost effectiveness. (SM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |