Literaturnachweis - Detailanzeige
Autor/in | Carveth, Rod |
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Titel | The Reconstruction of the Global Media Marketplace. |
Quelle | In: Communication Research, 19 (1992) 6, S.705-23 |
Beigaben | Tabellen |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0093-6502 |
Schlagwörter | Global Approach; Higher Education; International Relations; Mass Media; Mass Media Role; Media Research |
Abstract | Discusses developments which have helped erode U.S. media's competitive advantage in the global media marketplace. Argues that, to reclaim dominance, firms need to adopt cooperative business strategies, such as the formation of joint alliances. Gives examples of successful alliances. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |