Literaturnachweis - Detailanzeige
Autor/inn/en | Darian, Jean C.; und weitere |
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Titel | A Writing-Intensive Program for Teaching Retail Management. |
Quelle | In: Bulletin of the Association for Business Communication, 55 (1992) 3, S.1-6 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 8756-1972 |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Business Communication; Class Activities; Higher Education; Lesson Plans; Retailing; Student Projects; Writing Across the Curriculum; Writing Assignments |
Abstract | Presents the writing-intensive design for a retailing management course developed by its instructor in accordance with writing-across-the-curriculum principles. Provides an overview of the semester-long project. Details project procedures for preparatory activities, field research, and writing the marketing plan. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |