Literaturnachweis - Detailanzeige
Autor/inn/en | Chandler, K. M. M.; und weitere |
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Titel | Consumer Information and Education Effects on Knowledge and Choice of Fire Resistant Upholstery. |
Quelle | In: Journal of Consumer Affairs, 25 (1991) 2, S.339-57 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0022-0078 |
Schlagwörter | Consumer Education; Decision Making; Educational Strategies; Fire Protection; Home Furnishings; Information Sources; Information Utilization; Outcomes of Education; Canada |
Abstract | Four consumer education strategies (control, audiovisual presentation, pamphlet, presentation and pamphlet) and 4 consumer information strategies were used with 448 Canadians choosing fire-resistant upholstery. The information treatments influenced importance of fire resistance as a product attribute, although the education treatment affected knowledge significantly. (SK) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |