Literaturnachweis - Detailanzeige
Autor/in | Buchanan, Peter McE. |
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Titel | Some Blunt Talk about Fund Raising. |
Quelle | In: Currents, 17 (1991) 9, S.10-14 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Stellungnahme; Fund Raising; Higher Education; Information Dissemination; Objectives; Program Design; Program Development; Public Opinion |
Abstract | The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining critical institutional needs and explaining them well. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |