Literaturnachweis - Detailanzeige
Autor/inn/en | Lai, Hsiu-Chen Sandra; und weitere |
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Titel | Receiver Prejudice and Model Ethnicity: Impact on Advertising Effectiveness. |
Quelle | In: Journalism Quarterly, 67 (1990) 4, S.794-803 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0196-3031 |
Schlagwörter | Advertising; Asian Americans; Ethnic Bias; Ethnicity; Media Research |
Abstract | Assesses the effect of model ethnicity on prejudiced respondents, and thus on advertising effectiveness. Finds that, for the most part, use of Asian models does not cause prejudiced respondents to evaluate a product or advertisement more negatively than when White models are used. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |