Literaturnachweis - Detailanzeige
Autor/inn/en | Phillips, Mary Jo; Morgan, Don L. |
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Titel | Personalized Direct Mail Fails to Increase Yield. |
Quelle | In: Journal of College Admissions, (1990) 128, S.27-31 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0734-6670 |
Schlagwörter | Advertising; Comparative Analysis; Higher Education; Information Dissemination; Publicity; Student College Relationship; Student Recruitment |
Abstract | Compared the effects of personalized direct mail recruitment letters on the response rate of 2 groups of 300 students each. One group received a personalized recruitment letter; the other received a nonpersonalized letter. Results showed no statistical difference in response rate between the 2 groups. (TE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |