Literaturnachweis - Detailanzeige
Autor/inn/en | Allen, Bryce; Wilkinson, Margaret Ann |
---|---|
Titel | What Do Our "Senior Citizens" Want from Public Libraries? |
Quelle | In: Canadian Library Journal, 47 (1990) 2, S.105-10 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Foreign Countries; Library Services; Library Surveys; Older Adults; Public Libraries; Public Support; Publicity; Questionnaires; User Needs (Information); Canada |
Abstract | Describes a survey of public library users that examined three issues related to the marketing of public library services to seniors: (1) the identification of the market segment; (2) the feasibility of various approaches to service development; and (3) the level of existing public support and strategies for successfully promoting these services. (nine references) (CLB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |