Literaturnachweis - Detailanzeige
Autor/inn/en | Jackson, Sally; und weitere |
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Titel | Messages as Replications: Toward a Message-Centered Design Strategy. |
Quelle | In: Communication Monographs, 56 (1989) 4, S.364-84 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Communication Research; Meta Analysis; Research Design; Research Methodology; Research Problems |
Abstract | Advocates the multiple-message design (message replication within experiments) for message research in communication. Analyzes and rejects arguments (presented in the article, "The Design and Analysis of Language Experiments in Communication," in the same issue) in support of the single-message design. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |