Literaturnachweis - Detailanzeige
Autor/inn/en | Curtis, Dan B.; Cox, E. Sam |
---|---|
Titel | Marketing and Communication Training Course on and off Campus. |
Quelle | In: ACA Bulletin, (1989) 69, S.39-55 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Course Content; Credit Courses; Higher Education; Marketing; Speech Communication |
Abstract | Describes some on-campus and off-campus marketing strategies used to promote a university communication training course. Includes a course syllabus and two memoranda related to the course's development. (MM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |