Literaturnachweis - Detailanzeige
Autor/inn/en | Allen, Mike; Stiff, James B. |
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Titel | Testing Three Models for the Sleeper Effect. |
Quelle | In: Western Journal of Speech Communication, 53 (1989) 4, S.411-26 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Attitude Change; Communication Research; Credibility; Higher Education; Meta Analysis; Models; Persuasive Discourse; Speech Communication |
Abstract | Uses meta-analysis to test three models of the "sleeper" effect (a theory proposing that in the long term low credible sources may actually attain greater attitude change in message recipients than high credible sources). Concludes that the sleeper effect does exist, and offers suggestions for practitioners and theorists. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |