Literaturnachweis - Detailanzeige
Autor/inn/en | Gilley, J. Wade; Ackerman, Helen |
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Titel | How Strategic PR Can Pay Off. |
Quelle | In: AGB Reports, 30 (1988) 3, S.9-11 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | College Planning; Endowment Funds; Governing Boards; Higher Education; Institutional Advancement; Mass Media; Public Relations; Publicity; School Business Relationship; Trustees |
Abstract | With careful public relations planning and a willingness to be involved, boards can enhance the stature of an institution. George Mason University's public relations strategy has paid off in public recognition, which has accelerated the flow of resources to the institution. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |