Literaturnachweis - Detailanzeige
Autor/in | Webster, James G. |
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Titel | Audience Behavior in the New Media Environment. |
Quelle | In: Journal of Communication, 36 (1986) 3, S.77-91 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Audience Analysis; Behavior Patterns; Consumer Economics; Mass Media; Mass Media Effects; Media Research; Social Influences; Television; Television Viewing |
Abstract | Discusses how new video media affect patterns of exposure to television and explores how these changing patterns of consumption may be related to larger issues of the medium's social impact. (JD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |