Literaturnachweis - Detailanzeige
Autor/inn/en | Clark, Gary L.; Kaminski, Peter |
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Titel | Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project. |
Quelle | In: Journal of Education for Business, 62 (1986) 2, S.61-65Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Business Education; Classroom Techniques; Group Dynamics; Marketing; Needs Assessment; Postsecondary Education; Program Effectiveness; Research Projects; Student Participation; Teaching Methods |
Abstract | Describes the authors' approach to teaching a marketing research course involving a real world business problem. The focus is on methods used to improve the effectiveness of the group and the performance of the group's management and nonmanagement members. (CT) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |