Literaturnachweis - Detailanzeige
Autor/in | Hennessey, Hubert D. |
---|---|
Titel | Corporate Marketing Techniques for Small Colleges. |
Quelle | In: Journal of College Admissions, (1985) 107, S.15-19 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Higher Education; Marketing; Small Colleges; Student Recruitment |
Abstract | Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |